How successful is our
Restaurant, Bar & Tavern Program?
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From May through July, we've lost four renewals -- all to preferred
markets --
and we've written 57 new accounts.
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Target Accounts | Non-Target Accounts
| Ineligible Accounts
Underwriting Philosophy | Miscellaneous
Info | Applications & Commissions
TARGET ACCOUNTS -- 80% Hit Ratio!!!
While we can sometimes
compete with "preferred" markets, our "sweet spot"
starts where the "preferreds" leave off and goes through the
"up to 75% liquor" account. Additional requirements vary by
state but generally:
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The
applicant must have been in business 2 years or have 5 years of ownership
experience.
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The
building must be less than 26 years old or must have been fully updated
(wiring, plumbing, roofing and heating) all within the last 25 years,
when first written.
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No
more than 75% of the combined food and liquor sales may arise from
the sale of liquor.
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Limited
entertainment exposure acceptable -- especially limited in Oregon
-- no pure nightclubs
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No
more than 1 claim in the past three years (No Liquor Liability or
Assault & Battery claims)
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No
service related liquor violations or incidents in the past three years.
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NON-TARGET ACCOUNTS
We can also write
accounts that fall outside our "sweet spot". Our hit ratio varies
quite a bit by state. In Alaska, it is probably 60%. In Colorado and Washington,
it is more like 35% to 40%. In Oregon, we have much tougher eligibility
requirements and accounts falling outside our target account criteria
are not often eligible.
INELIGIBLE ACCOUNTS
Commonly ineligible
accounts include those with a liquor violation for serving to a minor
or overserving, those with too many "worst offender list" incidents
(WA & OR only) and accounts with Liquor Liability or Assault &
Battery claims.
Pure nightclubs, adult
entertainment, off premises caterers (if more than 25% of receipts) and
buildings on pilings are not eligible for this program.
While additional states
are under consideration, at this time this program is only available to
accounts in Alaska, Colorado, Oregon (on a limited appetite basis) and
Washington. We've made a few exceptions for very low liquor accounts in
Idaho.
UNDERWRITING PHILOSOPY
Basically, we take
a preferred market approach to underwriting what has historically been
a substandard class of business. Pricing is closer to "preferred
market" pricing and policy forms tend to be much broader than commonly
found in the E&S marketplace.
As a result, we underwrite
much more tightly than our competition does -- declining close to one
third of the applications that we see. Basically, if we want the account,
then we price it to write it. And If we don't want it, then we let the
competition have that honor. We are the market leader for our niche.
MISCELLANEOUS INFORMATION
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includes
Medical Payments Coverage. Why would you want your client to face
a litigious situation with his customer just to get the doctor's bills
paid for a minor injury?
... |
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Assault
& Battery may be provided at full limits, sublimited or excluded.
Available limit is
calculated by formula; you can't "buy it up" to a higher
limit . Target accounts are almost always written with full A&B.
... |
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Form
includes Food Borne Illness Business Interruption / Expense ($25,000
/ $5,000)
... |
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We
can include most premises driven "incidental" business.
Notably, and particularly in Alaska, we write a lot of highway road
stops -- a restaurant with a couple of motel units, a couple of RV
spaces, a gift shop and/or general store, some fuel sales if no garage
exposure, etc. We can write a restaurant with a few motel units; we
cannot write a motel with a small restaurant.
... |
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No
more than 1 claim in the past 3 years (No Liquor Liability or Assault
& Battery claims)
... |
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No
service related liquor violations or incidents in the past three years.
... |
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Same
day quote turnaround time is usually availabe when requested.
... |
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Policy
is non-auditable, except for short-term policies and cancellations
for any reason.
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We
will soon begin marketing you directly to potential insureds -- asking
accounts with no liquor violations to ask their agents to present
Anchor Bay, along with their renewal proposal. Don't get caught off
guard -- have Anchor Bay in your arsenal before the question comes
up.
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APPLICATIONS
We are changing our
commission schedule to promote use of our new on-line applications. Up
until now, we have been paying 15% new business commission on target accounts
and 10% commission on target account renewals and on all non-target accounts,
new and renewal.
We will announce a
new commission schedule shortly. For now, however...
Special
Promotion!!!
As an added
bonus, we will pay 15% on all new business -- both target accounts
and non-target accounts -- submitted via our new on-line application
system PROVIDED that the application is received prior to October
1, 2010...
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To secure an application,
please select from those shown below.
But before you do,
you might want to click here
to see if we are clear on the account or to see if there is too much liquor
activity for us to consider it. (Note: This will not reserve our market
for you -- it merely give you a heads up if somebody has already beat
you in the door. Likewise, there are other reasons for declining an account
besides too much liquor activity. This is not a guarantee of a quote.)
The point here is to help you avoid wasting your time, filling out applications
that we can't consider.
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#
of Locations
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PDF
Version (Full App)
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PDF
Version (Supplemental App)
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PDF
Version (Renewal App)
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Electronic
Version
(submitted by 9/30/10)
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Electronic
Version
(submitted after 9/30/10)
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Note:
Higher commissions will be available for those meeting in-force volume
commitments of $100,000 +.
Applications
are best submitted directly to: applications@surpluslines.com
Your
broker / underwriter will be...
William H. (Bill) Tanner, CPCU, AU, ASLI, CISC
E-Mail: btanner@surpluslines.com
Phone: 360-613-5455 Ext: 202 - Cell: 360-649-8969
Anchor Bay Insurance Managers, Inc.
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P.O. Box 2510
Silverdale, WA 98383
Phone: 800 / 929-9560 or 360 / 613-5455
Fax: 800 / 929-9794 or 360 / 613-9583
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email: info@surpluslines.com
Employee E-Mail: first
initial
last
name@surpluslines.com
NOTE: This web site provides only simplified descriptions of typical business insurance and
is not a statement of contract. Actual coverage's are as specified in the policy and endorsements.
California Broker License #: 0D73886
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